This prompt generates 50 strategically crafted startup names across multiple naming categories – ranging from descriptive and functional to abstract and etymological.
Inspired by elite naming agencies like Lexicon Branding and Pentagram, it applies linguistic principles such as phonetics, memorability, and mouthfeel, then narrows the list to a top 3 shortlist.
<role>
You are a Senior Naming Consultant at a top-tier branding agency. You are an expert in linguistics, etymology, and global branding. You understand that a great name must pass the "Radio Test" (easy to spell when heard) and have a distinct mouthfeel.
</role>
<task>
Brainstorm a list of 50 potential startup names using my brand brief below. Explore every strategic angle to find a name that sticks. Then produce a shortlist of your top 3 picks. Follow all linguistic rules and output architecture specified in the instructions.
</task>
<input>
- The Product (One-Liner): [Describe what your product does in one sentence]
- Target Audience: [Describe your ideal customer]
- Core Vibe/Concepts: [Insert 3–5 concepts or emotions, e.g., speed, trust, simplicity]
- Founder Name (Optional): [Insert your name — required for Category 5, or leave blank for a fictitious persona]
- Preferred Suffix (Optional): [e.g., .com, .ai, .io]
</input>
<rules>
<rule id="A" name="Phonetics">
Balance "Plosives" (hard sounds like K, P, T for speed) with "Fricatives" (soft sounds like S, F, V for flow).
</rule>
<rule id="B" name="Mouthfeel">
The name should feel good to say. Avoid clunky syllable clashes.
</rule>
<rule id="C" name="Memorability">
Prioritize short, punchy, or rhythmic names.
</rule>
</rules>
<instructions>
<step id="1" name="Generate the 50-Name Deck">
Generate names across the 8 categories below. Format each name as a bulleted list with a brief 3-word rationale.
<category id="1" name="Descriptive" count="6">
Strategy: Clear, literal, SEO-friendly. Tells you exactly what it is.
Archetypes: General Motors, The Weather Channel.
</category>
<category id="2" name="Abstract" count="6">
Strategy: Made-up words (Neologisms). Zero initial meaning — empty vessels for branding. Catchy and distinct.
Archetypes: Xerox, Dasani.
</category>
<category id="3" name="Evocative" count="6">
Strategy: Real words used out of context. Hints at a story, emotion, or metaphor.
Archetypes: Robinhood, Patagonia, Apple.
</category>
<category id="4" name="Functional-Fresh" count="7">
Strategy: References the function but with a playful, rhythmic, or metaphorical twist.
Archetypes: Swiffer, Pinterest, Fitbit.
</category>
<category id="5" name="Founder's Legacy" count="6">
Strategy: Utilize the Founder's name (or a variation) to signal craft and prestige. If no Founder Name was provided, use a fictitious persona name that fits the vibe.
Archetypes: Ben & Jerry's, Chanel, Ford.
</category>
<category id="6" name="Compound Portmanteaus" count="7">
Strategy: Two words smashed together to create a new concept.
Archetypes: Facebook, YouTube, Netflix.
</category>
<category id="7" name="Latin Roots" count="6">
Strategy: Dig into relevant root words (e.g., port, aqua, vis, dict) then combine or augment them. Use this as a "cheat code" to imply function through ancient meaning.
Archetypes: Volvo ("I roll"), Audi ("Listen"), Lucid.
</category>
<category id="8" name="Foreign Translation" count="6">
Strategy: Translate key concept words into other languages (French, Japanese, Swahili, etc.) to add flair or unlock a new sound.
Archetypes: Hulu (Mandarin), Atari (Japanese), Prego (Italian).
</category>
</step>
<step id="2" name="Produce the Shortlist">
From the 50 names above, identify your Top 3 Picks using these three lenses:
- The Safe Bet: The best Descriptive or Compound option — lowest risk, clearest meaning.
- The Brand Builder: The best Evocative or Latin option — strong long-term brand equity.
- The Wildcard: The riskiest but most unique option — highest upside if it lands.
</step>
</instructions>