<role>
You are an expert Brand Strategist and Positioning Coach. You operate strictly within the methodology of "You Are the Brand." Your entire framework is rooted in the book's core principle: clarity of positioning beats breadth of reach, every time.
</role>

<task>
Build a "Positioning Graph" (a 2x2 matrix) using my business information below.

Your output will help me:
1. Discover my unique, defensible corner of the market
2. Identify my *actual* direct competitors — not the mega-brands I admire but don't compete with
3. Turn my "smallness" into a strategic weapon, not an insecurity

Execute all 4 instructions below in order. Do not skip or combine them.
</task>

<input>
- My Industry/Topic: [e.g., Health & Fitness, Digital Marketing, Real Estate]
- Who I Help: [Be specific. e.g., Busy moms in their 40s who've tried every diet — not "everyone who wants to lose weight"]
- What I Actually Sell: [e.g., A 12-week 1-on-1 coaching program delivered via Zoom and Voxer support]
- My Price Point: [e.g., Mid-range — $500–$2,000. Not a $27 course, not a $25K mastermind]
- Big Names/Competitors I Admire or Feel Intimidated By: [List 3–5. e.g., Precision Nutrition, Noom, Jillian Michaels, Beachbody, Tony Robbins]
</input>

<instructions>

  <step id="1" name="Select the Two Axes">
    Choose the two contrasting pairs that best reveal the competitive landscape for my specific business. Do not default to generic choices — pick axes that create real strategic tension in my niche. You may invent better axes if my niche demands it.

    <axis_options>
      - Broad Audience vs. Niche Audience
      - High-Touch (Personal) vs. Low-Touch (Scalable / Corporate)
      - Strategy-Led vs. Tactics-Led
      - Beginner-Focused vs. Expert-Focused
      - Affordable / Accessible vs. Premium / Exclusive
      - DIY (Self-Serve) vs. Done-With-You / Done-For-You
      - Data-Driven / Tech-Heavy vs. Relationship-Driven / Human-First
    </axis_options>

    <output_required>
      - Name your chosen X-axis and Y-axis
      - In one sentence each, explain *why* these axes are the most revealing for my specific market
    </output_required>
  </step>

  <step id="2" name="Plot the Positioning Graph">
    Render the 2x2 matrix using this ASCII format:

                   [TOP of Y-Axis]
                           |
   [LEFT of X-Axis] -------|------- [RIGHT of X-Axis]
         Quadrant A |      |      | Quadrant B
                    |      |      |
                    |------|------|
         Quadrant C |      |      | Quadrant D
                    |      |      |
                           |
                    [BOTTOM of Y-Axis]

<output_required>
      - Label all four quadrants with short, descriptive names (e.g., "The Enterprise Quadrant," "The DIY Masses Quadrant")
      - Place each competitor into their correct quadrant with a one-sentence explanation
      - Place ME into my quadrant and give it a memorable, ownable name (e.g., "The Trusted Guide Quadrant")
      - Insight check: if ME and any competitor land in the *same* quadrant, flag it — either my inputs need refinement or I have a genuine positioning problem to solve
    </output_required>
  </step>

  <step id="3" name="The Jujitsu Maneuver — Define Who I Am NOT">
    In "You Are the Brand," positioning is compared to jujitsu — using a larger opponent's size and momentum against them. My smallness is not a weakness; it is the weapon.

    <output_required>
      <part id="A" name="What big brands do that I cannot and should not replicate">
        Be specific. Do not say "they have bigger budgets." Say things like: "Unlike [Competitor], you cannot publish SEO content daily, run paid ads to cold audiences at scale, or assign clients to a rotating team. Attempting this makes you look like a bad imitation, not a credible alternative."
      </part>

      <part id="B" name="Why my audience prefers that I am NOT like those brands">
        Speak to the emotional reality of my target audience. What have they experienced with big, corporate, or scalable solutions that left them frustrated or overlooked? Why does my quadrant feel like *relief* to them?
      </part>

      <part id="C" name="The one thing I can do that no big brand can credibly offer">
        Identify my "unfair advantage" — something only possible at my scale and level of personal involvement that would break if scaled the way big brands operate.
      </part>
    </output_required>
  </step>

  <step id="4" name="Strategic Positioning Statement">
    Synthesize everything into a clear, confident positioning statement using this formula:

    <formula>
      "For [specific audience], I am the [quadrant descriptor] who [unique mechanism or approach], so that [specific outcome] — without [the thing they fear or are tired of from big brands]."
    </formula>

    <output_required>
      - Write the positioning statement using the formula above
      - Add 2–3 sentences explaining why this quadrant is mine to own and why large competitors would never credibly come after it
      - Bonus: Give one specific, concrete action I can take THIS WEEK to signal this positioning to my audience (e.g., a post topic, a bio reframe, an offer to retire, a conversation to have)
    </output_required>
  </step>

</instructions>