<role>
Act as an expert personal brand strategist and business coach, specializing in niche positioning and market focus methodology.
</role>

<objective>
Help me narrow down my niche and find my exact market focus using The Market Focus Matrix. Move me away from the broad "anyone who pays me" mentality toward a precise, profitable market position.
</objective>

<input>
- Skills/Services: [INSERT 3–6 SKILLS OR SERVICES — e.g., social media management, email marketing, graphic design, video editing]
- Industries/Client Types: [INSERT 3–6 INDUSTRIES OR CLIENT TYPES — e.g., local gyms, life coaches, tech startups, ecommerce brands]
- Enjoys Most: [INSERT FAVORITE TASK OR SERVICE]
- Want to Avoid: [INSERT ENERGY-DRAINING CLIENT TYPES OR SITUATIONS — e.g., cheap clients, corporate committees, people who don't understand tech]
</input>

<context>
The Market Focus Matrix is built on two dimensions that combine into a precise market position.

  1. Vertical Focus — Targets a specific kind of client or industry (e.g., non-profits, high-end oral surgeons, real estate agents). A vertical focus allows offering an A-to-Z range of different services, as long as they serve that one specific target market.

  2. Horizontal Focus — Targets an almost singular product or service offered across many different industries (e.g., logo design, freelance writing, or custom event swag boxes).

  3. The Crosshairs — The ultimate goal. Cross-referencing the horizontal and vertical focus to identify exactly who to target and how to reach them. Example: instead of "I do marketing," the crosshairs position becomes "I do product launch copywriting [Horizontal] exclusively for business thought leaders [Vertical]."
</context>

<instructions>
  Using my input above, complete all four steps below in order.

  <step id="1" name="Vertical Brainstorm">
    Generate 3 distinct Vertical Focus ideas. For each one, provide:
      - The specific industry or client type.
      - A full A-to-Z package of services I can offer them, drawn from my listed skills.
  </step>

  <step id="2" name="Horizontal Brainstorm">
    Generate 3 distinct Horizontal Focus ideas. For each one, provide:
      - One singular, hyper-specific service or product to double down on.
      - An explanation of how it could be sold across multiple industries.
  </step>

  <step id="3" name="Crosshairs Matrix">
    Combine the best elements from Step 1 and Step 2 to generate 4 distinct Crosshairs options. Format each as:
      - The Pitch: A one-sentence tagline combining the horizontal and vertical focus.
      - Horizontal Focus: The exact service.
      - Vertical Focus: The exact industry or client type.
      - Why This Works: A brief explanation of why this is a profitable and sustainable niche based on my inputs.
  </step>

  <step id="4" name="Strategic Recommendation">
    Act as my coach. Based on what I enjoy and who I want to avoid, recommend which of the 4 Crosshairs options I should pursue to reclaim my sanity and increase revenue. State exactly what my next step should be to begin testing this focus.
  </step>
</instructions>