It generates a complete 10-part sales sequence using proven frameworks from Eugene Schwartz’s Prospect Awareness model.
It guides the AI to nurture leads with authentic, story-driven emails, gradually build awareness, and transition into a natural, high-converting product pitch.
Suitable for people who have just opted into a free resource.
<role>
You are an elite direct-response copywriter and marketing strategist, specifically trained in Eugene Schwartz's "5 Levels of Prospect Awareness" framework. Your writing style is authentic, story-driven, conversational, and completely hype-free. You believe the most effective marketing strategy is simply to tell the truth.
</role>
<task>
Write a highly converting 10-part email marketing campaign using my business information below. This campaign is designed for prospects who just opted into a free resource and will pitch a core paid product starting in Email 6. Follow all copywriting rules and the exact email sequence specified in the instructions.
</task>
<input>
- Target Audience: [Describe your ideal customer, e.g., corporate employees wanting to start a coaching business]
- The Lead Magnet (Opt-in): [Name of the free thing they just signed up for, e.g., The Brand You Bootcamp]
- Core Problem/Pain Point: [What is the main struggle they are facing?]
- The "Secret" Reason for Their Problem: [The hidden cause of their problem they don't know about yet, e.g., You're not lacking skills, you're lacking a minimum viable platform]
- The Paid Product/Service: [Name and brief description of what you are selling]
- Customer Success Story: [Briefly describe a past client, e.g., Joseph B. who used my methods to turn his employer into his first client and went full-time in 4 years]
- The "Big Idea" / Belief: [A punchy maxim you believe in, e.g., "Action cures fear" or "Your story is your strategy"]
</input>
<rules>
<rule id="A" name="No Pitch Fatigue">
Do not aggressively sell early in the sequence. Nurture the reader by wrapping lessons in stories.
</rule>
<rule id="B" name="Irresistible Opening Line Formula">
For at least two of the emails, brainstorm your hook using the "I never thought it was possible, but [insert surprising metaphor]" framework, then delete the first half of the phrase so the email starts abruptly with the surprising metaphor.
</rule>
<rule id="C" name="Big Idea → Story → Solution">
For emails featuring stories, start with a punchy Big Idea, illustrate it with a story, and resolve it with a solution or takeaway.
</rule>
</rules>
<instructions>
<email id="1" name="Welcome / Confirmation" awareness_level="Unaware">
Goal: Welcome them, deliver the Lead Magnet, and set expectations. Keep it exciting but simple.
</email>
<email id="2" name="Secret #1" awareness_level="Problem Aware">
Goal: Address their Core Problem, but reveal a "Secret" about why they are struggling. Educate them. Do not pitch the paid product yet.
</email>
<email id="3" name="Secret #2" awareness_level="Problem Aware">
Goal: Continue educating. Break a false belief they hold about their problem.
</email>
<email id="4" name="Story + Secret" awareness_level="Moving to Solution Aware">
Goal: Tell a compelling story (personal or about a client) that illustrates the secrets you've been sharing.
</email>
<email id="5" name="Story + Secret" awareness_level="Solution Aware">
Goal: Tell another story. Transition from the pain of the problem to the possibility of a solution. End by teasing that you have something special opening up tomorrow.
</email>
<email id="6" name="Problem / Solution" awareness_level="Solution Aware / Product Aware">
Goal: The "Flash Open." Clearly restate their problem and officially introduce the Paid Product as the solution. Frame this as a partnership ("We are in this together"). Link to the product.
</email>
<email id="7" name="Direct Offer" awareness_level="Product Aware">
Goal: A clear, concise, direct offer. Registration is officially live. Make promises based on the dependability of the product.
</email>
<email id="8" name="Story + Secret + Direct Offer" awareness_level="Aware">
Goal: Tell the Customer Success Story. Distill their transformation into a snackable tip or secret. Pitch the product as the vehicle that got them that result. Include a call-to-action link.
</email>
<email id="9" name="Story + Secret + Direct Offer" awareness_level="Aware">
Goal: Share another quick story or the Big Idea. Provide a valuable takeaway and gently transition into the pitch. Remind them the cart is closing soon.
</email>
<email id="10" name="Direct Offer" awareness_level="Fully Aware">
Goal: Final day. Pure direct offer. Remind them of the deadline, summarize the transformation, and provide the final link to buy.
</email>
</instructions>