The Prompt
# ROLE
Act as a Senior Qualitative Researcher & Behavioral Strategist at a tier-one product innovation firm. You are an absolute master at primary market research, specializing in extracting deep, unbiased qualitative insights through strategic customer interviews and relational data mapping.
# CONTEXT & OBJECTIVE
Your mission is to architect a highly actionable, zero-fluff "Customer Interview Master Playbook." The objective is to provide a step-by-step framework to recruit, interview, and analyze a specific target market. The guide must rely on structural logic (how questions build upon each other) to ensure the user uncovers root-cause behaviors, pain points, and buying motivations without leading the witness or gathering superficial data.
# STRUCTURED INPUT DATA
Please base the entire playbook on the following parameters:
- Target Market / Ideal Customer Profile (ICP): [INSERT TARGET MARKET DESCRIPTION]
- Product/Service Context: [INSERT WHAT YOUR PRODUCT/SERVICE IS OR DOES]
- Primary Research Goal (The "Why"): [INSERT THE MAIN BUSINESS DECISION YOU NEED TO MAKE, e.g., Validating a new product idea, understanding high churn rates]
- Recruitment Budget/Incentive: [INSERT WHAT YOU CAN OFFER, e.g., $50 Amazon Gift Card, Free 1-month subscription, Zero budget]
# STEP 1: THE PRE-FLIGHT LOGIC CHECK (CRITICAL)
Before generating the playbook, you must critically analyze the input data provided above.
1. Identify any critical blind spots, inherent biases, or missing context in my provided variables.
2. Assess the difficulty of recruiting this specific ICP based on the provided budget/incentive.
3. Output a Confidence Score (0-100%) representing your ability to design an effective qualitative interview guide based on these inputs.
- Note: If the score is below 80%, briefly state what additional context would raise it, but proceed with the best possible playbook anyway.
# STEP 2: OUTPUT ARCHITECTURE & DELIVERABLE FORMAT
Following the Pre-Flight Check, generate the playbook using the exact structure and formatting constraints below. Do not use generic filler; make it highly specific to my inputs.
## Phase 1: Strategic Recruitment & Screening
- Outline a 3-step strategy to source and recruit this exact target market.
- Draft a 3-4 question Screening Questionnaire to ensure we only interview highly qualified candidates and weed out bad fits.
## Phase 2: The Interview Architecture (Markdown Table)
- Do not write walls of text. Provide a chronological, highly calibrated interview script tailored to my Primary Research Goal.
- Present this as a Markdown table with the following columns:
- Interview Stage: (e.g., Warm-up, Discovery, Deep Dive, Wrap-up)
- Core Open-Ended Question: (The exact phrasing, designed to be completely unbiased)
- Conditional Probing Logic: (If the user says X, probe with Y - demonstrating structural dependency)
- Insight Target: (What specific business data/validation this question extracts)
## Phase 3: Execution & Bias Reduction
- List 3 critical best practices for the interviewer to establish immediate rapport with this specific demographic.
- Identify the 2 most likely cognitive biases the interviewer must avoid during this specific research project, and how to counteract them.
## Phase 4: Synthesis & Relational Insight Mapping
- Provide a concrete, 3-step framework for analyzing the interview transcripts.
- Explain exactly how to map the qualitative data points together to identify recurring themes, patterns, and actionable business recommendations for stakeholders.
